Lead Marketing Manager
Company Name:
Independent Sales Recruiter
Looking for a Lead Generation Marketing Manager in the Atlanta, GA area.
The following responsibilities are also included:
Creates and executes key paid search media strategies and plans;
Works closely with our digital agency of record, product marketing, content marketing, and sales managers to ensure development of digital marketing tactics that keep the lead streams flowing;
Works to ensure digital marketing efforts align and support the broader marketing strategic approach;
Manages digital marketing and SEM/PPC campaigns to drive incremental sales leads and revenue through increased traffic to global websites;
Runs SEM/PPC campaigns efficiently and economically to ensure achievement of competitive click through rates for SEM/PPC keywords;
Works with the marketing team to set clear campaign goals and tracks/reports campaign results;
Optimizes landing pages to ensure acceptable conversion rates;
Delivers digital channel traffic and revenue and develops and measures campaign goals, forecasts, and revenue objectives;
Manages PPC marketing budget to achieve business objectives;
Trends and analyzes results to make recommendations for future campaigns and delivers relevant reports to clients;
Maintains digital marketing expertise and supports digital marketing innovation for Elavon products and services;
Reviews new technologies and keeps at the forefront of developments in digital marketing; and
Provides relevant consumer, marketplace, and overall digital ecosystem insights to drive lead gen strategies and increased revenues.
Basic Qualifications
Bachelor's degree in a marketing or communications discipline (e.g. Marketing, Communications, Advertising, Business Administration), or equivalent, relevant work experience
Four to six years of experience in advertising or marketing industry, including the following:
Digital/online lead generation and online advertising/media
Email marketing
SEO, SEM, PPC & Social Media Marketing
Mobile/app marketing
Content marketing
Using data/metrics in problem solving and analysis of issues and driving decisions and results
Defining key metrics and reporting needs.
Using Eloqua, Pardot, Salesforce, or similar digital marketing automation platforms
Hands-on experience using Google Adwords and Bing Ads
Recent experience with web analytics tools (Google Analytics, Omniture, Webtrends, etc.)
Documented experience in increasing sales leads and revenue via the digital channel
Preferred Skills/Experience
Detail-oriented, self-directed candidate must possess technical skills combined with an analytical approach and thrive in a fast-paced organization
Ability to balance multiple customers, priorities, and objectives
HTML and CSS understanding (basic coding, website architecture etc.) and Photoshop, Illustrator etc.
Microsoft Word, Excel, Outlook, and PowerPoint experience
Interpersonal/collaborative skills to work effectively with a global team
Active and engaged social media participant with demonstrated creativity and documented immersion in social media including Facebook, Twitter, LinkedIn, YouTube, and Google+
Demonstrated ability to create, implement, and optimize digital marketing/lead generation tactics
Experience using KenshooEstimated Salary: $20 to $28 per hour based on qualifications.
Independent Sales Recruiter
Looking for a Lead Generation Marketing Manager in the Atlanta, GA area.
The following responsibilities are also included:
Creates and executes key paid search media strategies and plans;
Works closely with our digital agency of record, product marketing, content marketing, and sales managers to ensure development of digital marketing tactics that keep the lead streams flowing;
Works to ensure digital marketing efforts align and support the broader marketing strategic approach;
Manages digital marketing and SEM/PPC campaigns to drive incremental sales leads and revenue through increased traffic to global websites;
Runs SEM/PPC campaigns efficiently and economically to ensure achievement of competitive click through rates for SEM/PPC keywords;
Works with the marketing team to set clear campaign goals and tracks/reports campaign results;
Optimizes landing pages to ensure acceptable conversion rates;
Delivers digital channel traffic and revenue and develops and measures campaign goals, forecasts, and revenue objectives;
Manages PPC marketing budget to achieve business objectives;
Trends and analyzes results to make recommendations for future campaigns and delivers relevant reports to clients;
Maintains digital marketing expertise and supports digital marketing innovation for Elavon products and services;
Reviews new technologies and keeps at the forefront of developments in digital marketing; and
Provides relevant consumer, marketplace, and overall digital ecosystem insights to drive lead gen strategies and increased revenues.
Basic Qualifications
Bachelor's degree in a marketing or communications discipline (e.g. Marketing, Communications, Advertising, Business Administration), or equivalent, relevant work experience
Four to six years of experience in advertising or marketing industry, including the following:
Digital/online lead generation and online advertising/media
Email marketing
SEO, SEM, PPC & Social Media Marketing
Mobile/app marketing
Content marketing
Using data/metrics in problem solving and analysis of issues and driving decisions and results
Defining key metrics and reporting needs.
Using Eloqua, Pardot, Salesforce, or similar digital marketing automation platforms
Hands-on experience using Google Adwords and Bing Ads
Recent experience with web analytics tools (Google Analytics, Omniture, Webtrends, etc.)
Documented experience in increasing sales leads and revenue via the digital channel
Preferred Skills/Experience
Detail-oriented, self-directed candidate must possess technical skills combined with an analytical approach and thrive in a fast-paced organization
Ability to balance multiple customers, priorities, and objectives
HTML and CSS understanding (basic coding, website architecture etc.) and Photoshop, Illustrator etc.
Microsoft Word, Excel, Outlook, and PowerPoint experience
Interpersonal/collaborative skills to work effectively with a global team
Active and engaged social media participant with demonstrated creativity and documented immersion in social media including Facebook, Twitter, LinkedIn, YouTube, and Google+
Demonstrated ability to create, implement, and optimize digital marketing/lead generation tactics
Experience using KenshooEstimated Salary: $20 to $28 per hour based on qualifications.
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