Digital Marketing Consultant - Automotive
Company Name:
CDK Global
Cobalt, an ADP Company is now CDK Global.
Stability meets Agility
. CDK is one of the largest technology providers to the automotive industry, with more than 26,000 dealer sites in over 100 countries and nearly 9,000 employees worldwide. From engineers to architects, we're hiring to support our growth and yours.
GreenLight Your Career.
The
Digital Marketing Consultant
guides the implementation of website marketing techniques, Basic Search and Lead Management processes, with OEM Dealers and Regions through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEM Digital Marketing expert working to achieve program and aligned Regional goals, maintaining assigned Regional, Area and dealership relationships.
Analyzes current Digital Marketing state and consults with senior Regional and dealership personnel regarding strategy, tactics, roles and responsibilities.
Responsibilities:
Maintains thought leadership competiveness of Interactive Marketing and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Industry Associations.
Known for growing strong OEM relationships with Corporate and assigned Regional personnel, managing to ensure positive feedback from dealers, Regional Management/travelers, developing trust and value.
Known as the Digital Marketing Consultant to Area/Regional personnel and Dealership executive management, driving acceptance of Digital Marketing best practices and practices throughout the Region and dealership.
Leads the implementation of Lead Management, website marketing, lead management tool use, and Basic Search techniques reflecting proven best practices.
Assists in developing new curriculum, providing ideas or suggestions on ways to expand program reach.
Work to ensure comprehensive course content meets all dealer needs and builds the competencies required to ensure dealers are successful in Lead Management and website marketing implementation.
Provide training on Cobalt products, program specifics and associated OEM Digital Marketing products to Dealers, Area's, Regions and other DMC's.
Travel with new DMC's and OEM DOM's to train and provide program features and benefits understanding.
Develop, coach and monitor implementation of Lead Management/website process improvement plans and use of all necessary reporting tools for dealership and Regional personnel understanding.
Become familiar with OEM Digital Marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
Communicate pro-actively with Region and dealers on program progress through e-mail, phone and in-store visits providing feedback and recommendations relative to product performance.
Regularly attends Area/Regional dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.
Provide reports as directed by Program Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region.
Consistently meets all assigned program objectives.
Key Success Factors
:
Software: Word, Excel, PowerPoint, Basic Search, Cobalt Products
Expert in Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow.
Automotive Retail Operations
Process/Performance Improvement Consulting
Adult Learning Methodologies
Education:
Bachelor's degree or equivalent experience is required.
Experience:
1
years OEM specific Digital Marketing Consulting with comprehensive knowledge of National and Regional programs, familiarity with Regional management personnel and structure.
3
years automotive retail Sales Management experience and working knowledge of OEM automotive dealership structure and business processes.
5
years progressively responsible work experience, with a minimum of
2
years of consulting experience in an automotive environment, prior experience in training techniques and adult learning theories.
Skills and Abilities:
Strong relationship building results, with OEM Corporate, Regional office and dealership personnel.
Knowledge of Customer Relationship Management (CRM) software applications, principles and of OEM automotive Digital marketing practices.
Knowledge of basic computer operations, internet or application service provider (ASP) platforms.
Proficiency with Microsoft Office applications - MS Word, MS PowerPoint,
MS Excel and Outlook.
Excellent written, verbal and presentation communication skills.
Proven to handle all customer situations with a professional tone and manner.
Motivated self-starter, able to manage and work independently in a Region or remote/home office.
Knowledge of Digital Advertising/Marketing Best Practices
Benefits to a Career at CDK:
At CDK, our associates are the key to our success! At CDK you will enjoy a vibrant and diverse organization with exceptional leadership committed to providing every associate with career building opportunities. Our environment is fast paced and dynamic with work/life initiatives that allow for individual goals to be realized. CDK offers excellent benefits effective first day of employment!
Some benefits include:
Medical/Dental/Vision(first day)
Company Matched 401K
Vacation
Personal Days
Holidays
Tuition Reimbursement
Corporate Discounts
Employee Assistance Program
Employee Referral Bonus
CDK Global is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.
We believe that diversity in all aspects of business leads to strength
DSSVC
CDKINDEED CDKGLASSDOOR
Company Description:
Innovative. Collaborative. Passionate.
That's What Makes a CDK Associate
What drives you? At CDK, we measure our success not just through how we change the vehicle buying process, but through the careers of each and every Associate. As a member of the CDK family, you'll work alongside some of the industry's brightest minds to use technology to shape how vehicles are sold. From data scientists to sales and operations experts, we're always hiring to support your growth and ours. So, the question is, are you ready to GreenLight your career?
Estimated Salary: $20 to $28 per hour based on qualifications.
CDK Global
Cobalt, an ADP Company is now CDK Global.
Stability meets Agility
. CDK is one of the largest technology providers to the automotive industry, with more than 26,000 dealer sites in over 100 countries and nearly 9,000 employees worldwide. From engineers to architects, we're hiring to support our growth and yours.
GreenLight Your Career.
The
Digital Marketing Consultant
guides the implementation of website marketing techniques, Basic Search and Lead Management processes, with OEM Dealers and Regions through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEM Digital Marketing expert working to achieve program and aligned Regional goals, maintaining assigned Regional, Area and dealership relationships.
Analyzes current Digital Marketing state and consults with senior Regional and dealership personnel regarding strategy, tactics, roles and responsibilities.
Responsibilities:
Maintains thought leadership competiveness of Interactive Marketing and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Industry Associations.
Known for growing strong OEM relationships with Corporate and assigned Regional personnel, managing to ensure positive feedback from dealers, Regional Management/travelers, developing trust and value.
Known as the Digital Marketing Consultant to Area/Regional personnel and Dealership executive management, driving acceptance of Digital Marketing best practices and practices throughout the Region and dealership.
Leads the implementation of Lead Management, website marketing, lead management tool use, and Basic Search techniques reflecting proven best practices.
Assists in developing new curriculum, providing ideas or suggestions on ways to expand program reach.
Work to ensure comprehensive course content meets all dealer needs and builds the competencies required to ensure dealers are successful in Lead Management and website marketing implementation.
Provide training on Cobalt products, program specifics and associated OEM Digital Marketing products to Dealers, Area's, Regions and other DMC's.
Travel with new DMC's and OEM DOM's to train and provide program features and benefits understanding.
Develop, coach and monitor implementation of Lead Management/website process improvement plans and use of all necessary reporting tools for dealership and Regional personnel understanding.
Become familiar with OEM Digital Marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
Communicate pro-actively with Region and dealers on program progress through e-mail, phone and in-store visits providing feedback and recommendations relative to product performance.
Regularly attends Area/Regional dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.
Provide reports as directed by Program Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region.
Consistently meets all assigned program objectives.
Key Success Factors
:
Software: Word, Excel, PowerPoint, Basic Search, Cobalt Products
Expert in Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow.
Automotive Retail Operations
Process/Performance Improvement Consulting
Adult Learning Methodologies
Education:
Bachelor's degree or equivalent experience is required.
Experience:
1
years OEM specific Digital Marketing Consulting with comprehensive knowledge of National and Regional programs, familiarity with Regional management personnel and structure.
3
years automotive retail Sales Management experience and working knowledge of OEM automotive dealership structure and business processes.
5
years progressively responsible work experience, with a minimum of
2
years of consulting experience in an automotive environment, prior experience in training techniques and adult learning theories.
Skills and Abilities:
Strong relationship building results, with OEM Corporate, Regional office and dealership personnel.
Knowledge of Customer Relationship Management (CRM) software applications, principles and of OEM automotive Digital marketing practices.
Knowledge of basic computer operations, internet or application service provider (ASP) platforms.
Proficiency with Microsoft Office applications - MS Word, MS PowerPoint,
MS Excel and Outlook.
Excellent written, verbal and presentation communication skills.
Proven to handle all customer situations with a professional tone and manner.
Motivated self-starter, able to manage and work independently in a Region or remote/home office.
Knowledge of Digital Advertising/Marketing Best Practices
Benefits to a Career at CDK:
At CDK, our associates are the key to our success! At CDK you will enjoy a vibrant and diverse organization with exceptional leadership committed to providing every associate with career building opportunities. Our environment is fast paced and dynamic with work/life initiatives that allow for individual goals to be realized. CDK offers excellent benefits effective first day of employment!
Some benefits include:
Medical/Dental/Vision(first day)
Company Matched 401K
Vacation
Personal Days
Holidays
Tuition Reimbursement
Corporate Discounts
Employee Assistance Program
Employee Referral Bonus
CDK Global is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.
We believe that diversity in all aspects of business leads to strength
DSSVC
CDKINDEED CDKGLASSDOOR
Company Description:
Innovative. Collaborative. Passionate.
That's What Makes a CDK Associate
What drives you? At CDK, we measure our success not just through how we change the vehicle buying process, but through the careers of each and every Associate. As a member of the CDK family, you'll work alongside some of the industry's brightest minds to use technology to shape how vehicles are sold. From data scientists to sales and operations experts, we're always hiring to support your growth and ours. So, the question is, are you ready to GreenLight your career?
Estimated Salary: $20 to $28 per hour based on qualifications.
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