Director of Digital Marketing
American Broadband Position Purpose/SummaryThe Director of Digital Marketing is responsible for leading all digital marketing initiatives to drive comprehensive strategies, manage performance marketing channels, and optimize website conversion rates for a seamless customer journey. This role requires an accomplished marketer with expertise in e-commerce, a knack for problem-solving, and a passion for driving profitable growth. The Director of Digital Marketing will play a key leadership role in building the digital brand and team culture while ensuring alignment with overall business goals.Primary Duties & Responsibilities Develop, oversee, and execute a comprehensive digital marketing strategy considering regional nuances, cultural differences, and market dynamics to deliver best-in-class e-commerce experiences. Utilize strong knowledge of email and SMS marketing to create engagement and nurturing strategies driving customer retention and lifetime value. Drive initiatives to optimize website conversion rates and lead generation through strategic A/B testing, user experience enhancements, and data-driven optimizations. Implement a culture of continuous optimization based on data-driven insights, utilizing analytics tools to track KPIs and make informed decisions. Partner with IT to manage systems integrations with the CMS and oversee website maintenance, SEO, and landing page development. Collaborate with brand counterparts to develop and implement CRM marketing programs emphasizing automation, personalization, and hyper-targeted segmentation. Stay abreast of industry trends and best practices in digital marketing, applying them to drive continuous improvement. Performing all other duties and responsibilities as assigned. Knowledge, Abilities, & Skills for Success Strong analytical skills and experience in segmentation, testing, targeting, and building multi-channel marketing programs. Strong project management skills with the ability to prioritize high volumes of work while maintaining quality standards. Drive for innovation and creative problem-solving. Experience with performance and channel marketing, including managing Google Ads and Facebook. Proven ability to lead and manage cross-functional teams and external agencies. Strong presentation skills, effectively communicating complex marketing concepts. Demonstrated knowledge of tools such as WordPress, Omnia, CrowdFiber, and HubSpot. Ability to embrace change in the workplace while encouraging others to seek innovative approaches. Ability to function effectively as a team player. Ability to work a flexible work schedule, as needed, to best serve our customers. QualificationsAt a minimum, the Director of Digital Marketing must have 8-10 years of relevant marketing experience, with a focus on digital experience management. MBA as well as experience in the telecom industry preferred.Physical Demands Select one the following for the each of the items listed below:
N (Not Applicable) - Activity is not applicable to this occupation. O (Occasionally) - Occupation requires this activity up to 33% of the time or 0 - 2.5
hours/day. F (Frequently) - Occupation requires this activity from 33%-66% of the time or 2.5-5.5
hours/day. C (Constantly) - Occupation requires this activity more than 66% of the time or 5.5
hours/day. Standing N O F C Walking N O F C Sitting N O F C Reach Outward N O F C Reach Above Shoulder N O F C Climbing N O F C Crawling N O F C Squatting/Kneeling N O F C Bending N O F C Keyboarding N O F C Driving N O F C Hearing N O F C Perceiving N O F C Communicating N O F C Distinguish Colors N O F C Outdoor Climate N O F C Various Terrain N O F C Cramped Workspace N O F C Lift/Carry:
Up to 10 lbs N O F C Up to 20 lbs N O F C Up to 50 lbs N O F C Up to 75 lbs N O F C Up to 100 lbs N O F C 100
lbs N O F C Push/Pull:
Up to 10 lbs N O F C Up to 20 lbs N O F C Up to 50 lbs N O F C Up to 75 lbs N O F C Up to 100 lbs N O F C 100
lbs N O F CAmerican Broadband, and all subsidiaries, are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Compensation details:
135000-150000 Yearly SalaryPI11baf3824beb-25448-33911393 Recommended Skills A/B Testing Analytical Automation Business Marketing Business Process Improvement Communication Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n
n Estimated Salary: $20 to $28 per hour based on qualifications.
N (Not Applicable) - Activity is not applicable to this occupation. O (Occasionally) - Occupation requires this activity up to 33% of the time or 0 - 2.5
hours/day. F (Frequently) - Occupation requires this activity from 33%-66% of the time or 2.5-5.5
hours/day. C (Constantly) - Occupation requires this activity more than 66% of the time or 5.5
hours/day. Standing N O F C Walking N O F C Sitting N O F C Reach Outward N O F C Reach Above Shoulder N O F C Climbing N O F C Crawling N O F C Squatting/Kneeling N O F C Bending N O F C Keyboarding N O F C Driving N O F C Hearing N O F C Perceiving N O F C Communicating N O F C Distinguish Colors N O F C Outdoor Climate N O F C Various Terrain N O F C Cramped Workspace N O F C Lift/Carry:
Up to 10 lbs N O F C Up to 20 lbs N O F C Up to 50 lbs N O F C Up to 75 lbs N O F C Up to 100 lbs N O F C 100
lbs N O F C Push/Pull:
Up to 10 lbs N O F C Up to 20 lbs N O F C Up to 50 lbs N O F C Up to 75 lbs N O F C Up to 100 lbs N O F C 100
lbs N O F CAmerican Broadband, and all subsidiaries, are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Compensation details:
135000-150000 Yearly SalaryPI11baf3824beb-25448-33911393 Recommended Skills A/B Testing Analytical Automation Business Marketing Business Process Improvement Communication Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
n
n
n Estimated Salary: $20 to $28 per hour based on qualifications.
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