Marketing and Lead Generation Specialist
Quick Apply Full-time 3 hours ago Full Job Description About us Sally Williamson & Associates, Inc.
is a small business in Atlanta, GA.
We are professional, agile and our goal is to SW&A is a premier resource for leadership and communication coaching.
We inspire clients from first-time managers to C-Suite leaders to engage, influence, and impact others through compelling communication.
Whether you're trying to motivate a team, establish buy-in from senior leaders, create a memorable and repeatable message from complex data, or even just share an idea with other colleagues, one of the greatest challenges leaders face is how to create compelling communication.
Drawn from three decades of experience, SW&A's training and coaching methodology is tailored to support our clients needs.
We begin the process by evaluating two fundamentals:
content (what you say), and style (how you say it).
.
What We Offer:
SW&A is a small team with big reach.
This is a firm where you'll be exposed early on to high-profile challenges and work closely with the rest of our team to provide custom client solutions.
In addition to the opportunity to chart your own career development and grow your experience and knowledge across global industries, we provide:
A competitive salary with bonus incentives Training and professional development opportunities Top-line healthcare and PTO benefits Learn more about our business and our team at sallywilliamson.
com.
If you want a challenging, fulfilling and impactful role on a team that's dedicated to customer satisfaction and professional excellence, we want to hear from you! Our Sales and Marketing Team:
Professional services are a unique sales experience.
It's less about pushing a specific solution and more about leveraging our expertise to solve a unique need.
The ideal candidate is a creative problem solver at heart who thrives in a small team environment.
You will explore new relationships through lead generation, social media management, email campaigns, events and market research.
You will learn and apply digital marketing techniques that align with our sales methodology to ignite new relationships.
This role will be expected to use Google Analytics, LinkedIn, Monday.
com, Salesforce and ActiveCampaign.
This role will work with the Sales Director and Digital Marketing Manager to plan, execute and evaluate lead gen lifecycle marketing programs.
Candidates should possess a love of learning, a willingness to grow and develop their own skillset and be able to contribute to a culture of collaboration and professional excellence.
And it goes without saying, candidates should be intrigued by the influence and impact of communication.
Responsibilities:
Own the strategy, implementation and management of the firm's social media plan with a focus on building brand awareness that drives engagement and lead gen Collaborate with team members to optimize automation and lead-nurturing process through social channels, email, content, and events Support the inside sales proposal process as needed:
proactive prospecting of qualified leads, identify customer's needs, develop win themes, and produce complete proposals Create marketing collateral including social media graphics and one sheets Assess the competitive landscape and track key market trends and developments Provide administrative support as well as excellent customer service and smooth communications Maintain the sales database using your organizational skills to streamline processes and clean up the data Support the program and coaching engagement development process This is an in-office role, based in Atlanta, GA
Qualifications:
Bachelor's degree or equivalent experience 5-7 years of experience in marketing automation operations and strategy.
Excellent written and verbal communication skills Highly organized with excellent attention to detail Demonstratable knowledge of lead generation/demand generation strategies, traditional and digital marketing, and social media marketing Strong computer skills required including Word, PPT, Excel, and Customer Relationship Management (CRM) tools (Salesforce, ActiveCampaign), as well as familiarity with various technologies and knowing how to apply them in different contexts Experience identifying relevant conferences, events and awards for the company to partake in Previous experience in Communications or Training & Development a plus.
People who succeed in this role have:
Interpersonal Savvy & a Customer Focus - Relates well to all kinds of people - up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships.
Acts with customers in mind.
Quickly establishes and maintains effective relationships with customers and gains their trust and confidence.
Asks impactful questions and listens actively.
Strong Business Acumen - Ability to identify, analyze, develop, and execute a business plan and provide recommendations.
Analyzes both successes and failures for clues to improvement; experiments and will try to find solutions.
Provides timely and correct information to others in order to achieve desired results.
A Genuine Love of Learning - We're a small firm with global reach! In this role, you won't be placed out an island.
You'll be an integral part of a small team that is committed to delivering tailored excellence to our clients.
Our ideal candidate is someone who wants to be an active member of a dedicated team and has a genuine love for what we dobuilding the next generation of compelling communicators.
Job Type:
Full-time Pay:
From $50,000.
00 per year
Benefits:
401(k) 401(k) matching Health insurance Health savings account Paid time off Parental leave Schedule:
Monday to Friday Supplemental pay types:
Bonus pay Ability to commute/relocate:
Atlanta, GA 30305:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
5 years (Required) Work Location:
One location Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
is a small business in Atlanta, GA.
We are professional, agile and our goal is to SW&A is a premier resource for leadership and communication coaching.
We inspire clients from first-time managers to C-Suite leaders to engage, influence, and impact others through compelling communication.
Whether you're trying to motivate a team, establish buy-in from senior leaders, create a memorable and repeatable message from complex data, or even just share an idea with other colleagues, one of the greatest challenges leaders face is how to create compelling communication.
Drawn from three decades of experience, SW&A's training and coaching methodology is tailored to support our clients needs.
We begin the process by evaluating two fundamentals:
content (what you say), and style (how you say it).
.
What We Offer:
SW&A is a small team with big reach.
This is a firm where you'll be exposed early on to high-profile challenges and work closely with the rest of our team to provide custom client solutions.
In addition to the opportunity to chart your own career development and grow your experience and knowledge across global industries, we provide:
A competitive salary with bonus incentives Training and professional development opportunities Top-line healthcare and PTO benefits Learn more about our business and our team at sallywilliamson.
com.
If you want a challenging, fulfilling and impactful role on a team that's dedicated to customer satisfaction and professional excellence, we want to hear from you! Our Sales and Marketing Team:
Professional services are a unique sales experience.
It's less about pushing a specific solution and more about leveraging our expertise to solve a unique need.
The ideal candidate is a creative problem solver at heart who thrives in a small team environment.
You will explore new relationships through lead generation, social media management, email campaigns, events and market research.
You will learn and apply digital marketing techniques that align with our sales methodology to ignite new relationships.
This role will be expected to use Google Analytics, LinkedIn, Monday.
com, Salesforce and ActiveCampaign.
This role will work with the Sales Director and Digital Marketing Manager to plan, execute and evaluate lead gen lifecycle marketing programs.
Candidates should possess a love of learning, a willingness to grow and develop their own skillset and be able to contribute to a culture of collaboration and professional excellence.
And it goes without saying, candidates should be intrigued by the influence and impact of communication.
Responsibilities:
Own the strategy, implementation and management of the firm's social media plan with a focus on building brand awareness that drives engagement and lead gen Collaborate with team members to optimize automation and lead-nurturing process through social channels, email, content, and events Support the inside sales proposal process as needed:
proactive prospecting of qualified leads, identify customer's needs, develop win themes, and produce complete proposals Create marketing collateral including social media graphics and one sheets Assess the competitive landscape and track key market trends and developments Provide administrative support as well as excellent customer service and smooth communications Maintain the sales database using your organizational skills to streamline processes and clean up the data Support the program and coaching engagement development process This is an in-office role, based in Atlanta, GA
Qualifications:
Bachelor's degree or equivalent experience 5-7 years of experience in marketing automation operations and strategy.
Excellent written and verbal communication skills Highly organized with excellent attention to detail Demonstratable knowledge of lead generation/demand generation strategies, traditional and digital marketing, and social media marketing Strong computer skills required including Word, PPT, Excel, and Customer Relationship Management (CRM) tools (Salesforce, ActiveCampaign), as well as familiarity with various technologies and knowing how to apply them in different contexts Experience identifying relevant conferences, events and awards for the company to partake in Previous experience in Communications or Training & Development a plus.
People who succeed in this role have:
Interpersonal Savvy & a Customer Focus - Relates well to all kinds of people - up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships.
Acts with customers in mind.
Quickly establishes and maintains effective relationships with customers and gains their trust and confidence.
Asks impactful questions and listens actively.
Strong Business Acumen - Ability to identify, analyze, develop, and execute a business plan and provide recommendations.
Analyzes both successes and failures for clues to improvement; experiments and will try to find solutions.
Provides timely and correct information to others in order to achieve desired results.
A Genuine Love of Learning - We're a small firm with global reach! In this role, you won't be placed out an island.
You'll be an integral part of a small team that is committed to delivering tailored excellence to our clients.
Our ideal candidate is someone who wants to be an active member of a dedicated team and has a genuine love for what we dobuilding the next generation of compelling communicators.
Job Type:
Full-time Pay:
From $50,000.
00 per year
Benefits:
401(k) 401(k) matching Health insurance Health savings account Paid time off Parental leave Schedule:
Monday to Friday Supplemental pay types:
Bonus pay Ability to commute/relocate:
Atlanta, GA 30305:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
5 years (Required) Work Location:
One location Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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