Sr. Lead, Marketing Consulting Effectiveness
Overview:
The Marketing Consulting (MC) Effectiveness lead plays a critical role in equipping the MC team for sustained high-performance and the continued elevation of the level of service MCs provide to Operators.
The MC Practices purpose is to help Operators realize their sales and brand growth goals.
The primary responsibility of this role is to ensure that the MC practice is effective by supporting the programmatic needs of the MC team.
Their efforts focus on optimizing the resources, technologies, data and processes that support the Marketing Consulting practice.
The MC Effectiveness Lead works collaboratively within and across teams to develop, implement and manage scaled solutions that increase the effectiveness of and remove barriers for the Marketing Consulting practice at Chick-fil-A, Inc.
The ideal person for this role is someone who gets energy from efforts that ensure our team is more effective as a collective Marketing Consulting practice.
They are both process and outcome driven and have the ability to execute once direction is clear and with the proper resources in place.
They are inquisitive by nature and look to improve things within their purview and areas of ownership.
The role is fast paced, engaging, intellectually stimulating, collaborative by design and creative in approach.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Responsibilities:
Success in this role will be determined by performance in the following areas of responsibility.
Marketing Consulting Content:
Maintains and updates marketing consulting content Gathers best practices and case studies to share across the team Partners with MCLT to ensure content is designed for effective application and results by MCs Manages marketing content updates to internal platforms (i.
e.
- The Studio, @CFA) When necessary, shadows Marketing Consultants to ensure appropriate level of understanding of the nature and needs of the MC role Marketing Consulting Analytics:
Partners with Customer & Market Insights (CMI) Team to develop reports, dashboards and other resources that track the effectiveness of teams marketing consulting efforts (leading and lagging indicators) Develops and manages trackers, tools, and dashboards to help with execution tracking.
Provides regular updates to MCLT on key metrics Serves as MC liaison to CMI (Consumer & Marketing Insights) Team Processes & Protocols:
Creates and manages processes and protocols that fuel the effectiveness of the collective MC team (ex:
how often and through what platform best practices/case studies are shared) Team Communications:
Manages internal team Comms (i.
e.
, MC team digest, Teams) Manages external Comms (i.
e.
, MAP brief, Marketing newsletter) Ensures digital team spaces are well-organized Aides in the facilitation of team meetings by capturing notes and action items Field-facing Event Coordination:
Partners with MC team in the design and execution of SYNC annually and Spark Curates and designs content for Monthly Marketing Calls Coordinates with key stakeholders and vendors re:
event deliverables Additional responsibilities include:
Serves as a logistical liaison between the MC team and other departments on pre-determined projects or initiatives that improve or remove barriers for the Marketing Consulting practice Serves on the Marketing Consulting Leadership Team as a thought partner and collaborator re:
the overall direction and effectiveness of the MC team and practice Additional areas of ownership:
Ad hoc MC team projects that impact our effectiveness as a practice or impact the processes and/or resources that support the practice Minimum
Qualifications:
High proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Teams Project management:
Organized and able to manage disparate projects and pieces of information towards pre-determined outcomes Strong communicator:
able to communicate well both written and verbally; tailors communication to aide in receptivity Analytical:
understands how to read data and draw conclusions, seeks out data to inform decision-making Strong presence:
able to collaborate above-level with members of the MCLT.
They will be expected to provide insight and engage in dialogue that impacts the priorities and actions of the overall MC team Team-first Role-player:
understands and embraces the value of their role within the context of overall team success 5
years of experience in Account Management, Project Management or Marketing Management role Experience with marketing analytics and insights.
Bachelors degree, with preference in Marketing, Business or Communications Ability to work independently with minimal direction High attention to detail Maintains highest level of confidentiality Preferred
Qualifications:
Passion:
Go-getter with the relentless pursuit of excellence in a competitive, changing landscape.
People Skills:
Personable and approachable with enthusiasm for Chick-fil-As culture.
Exhibits strong interpersonal skills that encourage team cooperation, promotes positivity, and motivates relationship-building Rising Star:
Candidates currently in dynamic positions at agencies or brands, with a track record working on complex projects.
Excellence:
Gives personal best every day; demonstrates positive attitude and confidence; sets high standards and meets self- expectations; pursues everything with energy, drive, and a need to finish.
Outcome-oriented:
Can be counted on to exceed goals and maximize capacity.
Collaborative:
resourceful through partnering with teammates, other teams, and agencies.
Share knowledge and skills.
Able to achieve results through others.
Discerning:
understands when to bring in additional support to ensure desired outcomes are achieved Critical thinker:
Processes information well and understands how to draw implications that inform future actions Previous experience working within Chick-fil-A Inc.
Previous experience in project management role/function Minimum Years of
Experience:
5 Travel Requirements:
10% Required Level of Education:
Bachelor's Degree Preferred Level of Education:
Masters Degree Major/Concentration:
Marketing, Business or Communications Recommended Skills Account Management Analytical Apache Spark Attention To Detail Coaching And Mentoring Confidentiality Estimated Salary: $20 to $28 per hour based on qualifications.
The Marketing Consulting (MC) Effectiveness lead plays a critical role in equipping the MC team for sustained high-performance and the continued elevation of the level of service MCs provide to Operators.
The MC Practices purpose is to help Operators realize their sales and brand growth goals.
The primary responsibility of this role is to ensure that the MC practice is effective by supporting the programmatic needs of the MC team.
Their efforts focus on optimizing the resources, technologies, data and processes that support the Marketing Consulting practice.
The MC Effectiveness Lead works collaboratively within and across teams to develop, implement and manage scaled solutions that increase the effectiveness of and remove barriers for the Marketing Consulting practice at Chick-fil-A, Inc.
The ideal person for this role is someone who gets energy from efforts that ensure our team is more effective as a collective Marketing Consulting practice.
They are both process and outcome driven and have the ability to execute once direction is clear and with the proper resources in place.
They are inquisitive by nature and look to improve things within their purview and areas of ownership.
The role is fast paced, engaging, intellectually stimulating, collaborative by design and creative in approach.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Responsibilities:
Success in this role will be determined by performance in the following areas of responsibility.
Marketing Consulting Content:
Maintains and updates marketing consulting content Gathers best practices and case studies to share across the team Partners with MCLT to ensure content is designed for effective application and results by MCs Manages marketing content updates to internal platforms (i.
e.
- The Studio, @CFA) When necessary, shadows Marketing Consultants to ensure appropriate level of understanding of the nature and needs of the MC role Marketing Consulting Analytics:
Partners with Customer & Market Insights (CMI) Team to develop reports, dashboards and other resources that track the effectiveness of teams marketing consulting efforts (leading and lagging indicators) Develops and manages trackers, tools, and dashboards to help with execution tracking.
Provides regular updates to MCLT on key metrics Serves as MC liaison to CMI (Consumer & Marketing Insights) Team Processes & Protocols:
Creates and manages processes and protocols that fuel the effectiveness of the collective MC team (ex:
how often and through what platform best practices/case studies are shared) Team Communications:
Manages internal team Comms (i.
e.
, MC team digest, Teams) Manages external Comms (i.
e.
, MAP brief, Marketing newsletter) Ensures digital team spaces are well-organized Aides in the facilitation of team meetings by capturing notes and action items Field-facing Event Coordination:
Partners with MC team in the design and execution of SYNC annually and Spark Curates and designs content for Monthly Marketing Calls Coordinates with key stakeholders and vendors re:
event deliverables Additional responsibilities include:
Serves as a logistical liaison between the MC team and other departments on pre-determined projects or initiatives that improve or remove barriers for the Marketing Consulting practice Serves on the Marketing Consulting Leadership Team as a thought partner and collaborator re:
the overall direction and effectiveness of the MC team and practice Additional areas of ownership:
Ad hoc MC team projects that impact our effectiveness as a practice or impact the processes and/or resources that support the practice Minimum
Qualifications:
High proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Teams Project management:
Organized and able to manage disparate projects and pieces of information towards pre-determined outcomes Strong communicator:
able to communicate well both written and verbally; tailors communication to aide in receptivity Analytical:
understands how to read data and draw conclusions, seeks out data to inform decision-making Strong presence:
able to collaborate above-level with members of the MCLT.
They will be expected to provide insight and engage in dialogue that impacts the priorities and actions of the overall MC team Team-first Role-player:
understands and embraces the value of their role within the context of overall team success 5
years of experience in Account Management, Project Management or Marketing Management role Experience with marketing analytics and insights.
Bachelors degree, with preference in Marketing, Business or Communications Ability to work independently with minimal direction High attention to detail Maintains highest level of confidentiality Preferred
Qualifications:
Passion:
Go-getter with the relentless pursuit of excellence in a competitive, changing landscape.
People Skills:
Personable and approachable with enthusiasm for Chick-fil-As culture.
Exhibits strong interpersonal skills that encourage team cooperation, promotes positivity, and motivates relationship-building Rising Star:
Candidates currently in dynamic positions at agencies or brands, with a track record working on complex projects.
Excellence:
Gives personal best every day; demonstrates positive attitude and confidence; sets high standards and meets self- expectations; pursues everything with energy, drive, and a need to finish.
Outcome-oriented:
Can be counted on to exceed goals and maximize capacity.
Collaborative:
resourceful through partnering with teammates, other teams, and agencies.
Share knowledge and skills.
Able to achieve results through others.
Discerning:
understands when to bring in additional support to ensure desired outcomes are achieved Critical thinker:
Processes information well and understands how to draw implications that inform future actions Previous experience working within Chick-fil-A Inc.
Previous experience in project management role/function Minimum Years of
Experience:
5 Travel Requirements:
10% Required Level of Education:
Bachelor's Degree Preferred Level of Education:
Masters Degree Major/Concentration:
Marketing, Business or Communications Recommended Skills Account Management Analytical Apache Spark Attention To Detail Coaching And Mentoring Confidentiality Estimated Salary: $20 to $28 per hour based on qualifications.
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