Director, Brand Marketing
3.
5 Atlanta, GA Atlanta, GA Full-time Full-time 19 hours ago 19 hours ago 19 hours ago The Zaxbys Support Center is looking for a Director of Advertising to join the Brand Management team.
The Director of Advertising leads holistic marketing campaigns across consumer-facing touch points, including traditional TV, online video, digital, social, PR, out of home, and merchandising.
This individual will bring big ideas to life through guest insights, ensuring that communication drive awareness, recall, and brand preference.
S/he will lead the development of an enduring campaign that incorporates Zaxbys new brand positioning and visual identity, leveraging consistent iconic assets across promotions.
In addition, this position will build in-house creative studio capabilities to enable local store marketing.
S/he will lead a team of 5 direct reports and be responsible for creative agency partnership.
As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads.
Wed love to have you as part of our team! This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 in-office days per week.
Benefits Include:
Medical, Dental and Vision insurance Short and Long-Term Disability insurance Basic Life insurance 401K participation 50% off meal discount at company-owned locations Child Care Assistance Plan Education Assistance Program Parental Leave PTO and Company Holidays ESSENTIAL JOB FUNCTIONS Essential duties may include but are not limited to the following:
Work closely with Agency partners to create compelling and memorable advertising content for national promotions & local tests:
strategic brief, holistic creative development, and production.
Primary day-to-day contact for creative agency of record (brand, social and merchandising).
Ensure that all brand communication (National and Local) adheres to brand and visual identity guidelines.
Drive standardization for local/store marketing materials with customizable assets.
Develop restaurant and digital merchandising for core products and LTOs:
menu boards, point of purchase, loyalty & app presentation, food imagery, product descriptions, etc.
Responsible for executing digital content calendar on owned and 1:
1 channels (email and SMS text), working in conjunction with Zaxbys Digital Team.
Lead social strategic framework and agency development of all earned and paid social engagement content for Facebook, Twitter, Instagram, Google, YouTube, Tik Tok, Pinterest, etc.
Oversee social media processes and partners:
community management, guest recovery, surprise and delight, influencer marketing, reporting, trend spotting, social listening, and PR issue management.
PR activations that deliver ideas bigger than budgets attention-grabbing programs that are amplified with social media to generate buzz and cultural relevance.
Partner with the Menu & Culinary Teams to develop positioning statements for consumer concepts with a lens toward future advertising development.
Own corporate merchandise/swag program, including product creation/selection, budget & inventory management, and vendor relationships.
Manage timelines and budgets for all programs, delivering on-time and with excellence.
Proactively seek efficiency opportunities to reduce non-working investment.
KEY COMPETENCIES Demonstrated results:
Track record of successfully managing multiple communications workstreams to consistently deliver world-class campaigns based on consumer insights to win vs.
benchmark competition.
Out-smart vs.
out-spend:
Experience leading the advertising and communications for a challenger Brand; ability to find creative ways to effectively convey the targeted message to consumers.
Coaching & development:
Commitment to building a talented and hungry team that is motivated to win.
Invests in their growth and development to build stronger leaders at all levels.
Operating in ambiguity:
Comfortable leading in faced paced environment, using data as an aid to judgement.
Has a sense of urgency but also uses disciplined decision making & prioritization.
Creative ecosystem planning:
Strong background in cross channel creative execution and media integration.
Experience managing multi-million-dollar budgets with strong stewardship.
EDUCATION AND EXPERIENCE GUIDELINES Education:
Bachelors degree in Communications, Public Relations, or related field preferred
Experience:
7
years of experience developing, managing, and implementing strategic communications programs, focusing primarily on PR, digital and social media; agency experience preferred Zaxbys Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.
Brand:
Zaxby's Address:
1001 Summit Blvd NE Atlanta, GA - 30319 Property Description:
3 - ZFL Headquarters - Atlanta Property Number:
3.
Estimated Salary: $20 to $28 per hour based on qualifications.
5 Atlanta, GA Atlanta, GA Full-time Full-time 19 hours ago 19 hours ago 19 hours ago The Zaxbys Support Center is looking for a Director of Advertising to join the Brand Management team.
The Director of Advertising leads holistic marketing campaigns across consumer-facing touch points, including traditional TV, online video, digital, social, PR, out of home, and merchandising.
This individual will bring big ideas to life through guest insights, ensuring that communication drive awareness, recall, and brand preference.
S/he will lead the development of an enduring campaign that incorporates Zaxbys new brand positioning and visual identity, leveraging consistent iconic assets across promotions.
In addition, this position will build in-house creative studio capabilities to enable local store marketing.
S/he will lead a team of 5 direct reports and be responsible for creative agency partnership.
As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads.
Wed love to have you as part of our team! This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 in-office days per week.
Benefits Include:
Medical, Dental and Vision insurance Short and Long-Term Disability insurance Basic Life insurance 401K participation 50% off meal discount at company-owned locations Child Care Assistance Plan Education Assistance Program Parental Leave PTO and Company Holidays ESSENTIAL JOB FUNCTIONS Essential duties may include but are not limited to the following:
Work closely with Agency partners to create compelling and memorable advertising content for national promotions & local tests:
strategic brief, holistic creative development, and production.
Primary day-to-day contact for creative agency of record (brand, social and merchandising).
Ensure that all brand communication (National and Local) adheres to brand and visual identity guidelines.
Drive standardization for local/store marketing materials with customizable assets.
Develop restaurant and digital merchandising for core products and LTOs:
menu boards, point of purchase, loyalty & app presentation, food imagery, product descriptions, etc.
Responsible for executing digital content calendar on owned and 1:
1 channels (email and SMS text), working in conjunction with Zaxbys Digital Team.
Lead social strategic framework and agency development of all earned and paid social engagement content for Facebook, Twitter, Instagram, Google, YouTube, Tik Tok, Pinterest, etc.
Oversee social media processes and partners:
community management, guest recovery, surprise and delight, influencer marketing, reporting, trend spotting, social listening, and PR issue management.
PR activations that deliver ideas bigger than budgets attention-grabbing programs that are amplified with social media to generate buzz and cultural relevance.
Partner with the Menu & Culinary Teams to develop positioning statements for consumer concepts with a lens toward future advertising development.
Own corporate merchandise/swag program, including product creation/selection, budget & inventory management, and vendor relationships.
Manage timelines and budgets for all programs, delivering on-time and with excellence.
Proactively seek efficiency opportunities to reduce non-working investment.
KEY COMPETENCIES Demonstrated results:
Track record of successfully managing multiple communications workstreams to consistently deliver world-class campaigns based on consumer insights to win vs.
benchmark competition.
Out-smart vs.
out-spend:
Experience leading the advertising and communications for a challenger Brand; ability to find creative ways to effectively convey the targeted message to consumers.
Coaching & development:
Commitment to building a talented and hungry team that is motivated to win.
Invests in their growth and development to build stronger leaders at all levels.
Operating in ambiguity:
Comfortable leading in faced paced environment, using data as an aid to judgement.
Has a sense of urgency but also uses disciplined decision making & prioritization.
Creative ecosystem planning:
Strong background in cross channel creative execution and media integration.
Experience managing multi-million-dollar budgets with strong stewardship.
EDUCATION AND EXPERIENCE GUIDELINES Education:
Bachelors degree in Communications, Public Relations, or related field preferred
Experience:
7
years of experience developing, managing, and implementing strategic communications programs, focusing primarily on PR, digital and social media; agency experience preferred Zaxbys Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.
Brand:
Zaxby's Address:
1001 Summit Blvd NE Atlanta, GA - 30319 Property Description:
3 - ZFL Headquarters - Atlanta Property Number:
3.
Estimated Salary: $20 to $28 per hour based on qualifications.
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