Senior Manager, Self-Service Marketing Campaigns
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Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe re Salesforce, the Customer Company, inspiring the future of business with AI
Data +CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good you ve come to the right place.
Are you interested in generating business impact for one of Salesforce's fastest growing business units? The Small Business Global Demand Generations Campaigns team is looking for a Senior Marketing Manager to support the development and execution of our growing Salesforce Starter and Pro self-service marketing motion!This role will be responsible for helping grow awareness, product acquisition, and adoption to drive new customer logos for this emerging business.
You will be responsible for partnering cross-functionally to help develop integrated campaigns strategies, including tactical recommendations and execution with an emphasis on cross-channel and scalable demand generation promotions, audience targeting, as well as helping to test and experimenting new and innovative channels and go-to-market tactics.
This person and team will be held to high marketing standards including clear communication and documentation of our campaigns plans, clear articulation of goals, and dedicated measurement of return on investment.
A successful candidate will work with global collaborators across product, sales, and marketing to dive deep in an effort to understand our SMB audience, and implement high-engaging campaigns that keep our customers and prospects best-interest in mind.
A crucial aspect of this role is effective collaboration across matrixed organizations that support our business and a deep understanding of data and analytics.
The ideal candidate should have a proven track record in delivering results through integrated marketing strategies from top-of-funnel engagement and acquisition, to multi-channel nurture, and up-sell/cross-sell tactics.
This role involves using actionable insights from data to inform planning, develop innovative marketing strategies aligned with the evolving business, to drive business outcomes on a global level.
ResponsibilitiesResponsible for working with SMB Marketing team members to help develop and contribute to a digital engagement and acquisition strategy motivated by various content/asset types, optimize and test across various digital channels, and deliver results that support SMB pipeline goals.
Activate demand generation tactics across the digital funnel including email marketing, display, content syndication, paid social, etc.
Track performance of activations to provide data-backed insights to optimize programs, budgets, and find new opportunity areas.
Define and develop mechanisms for sharing metrics and reporting for all campaigns including lead generation, pipeline contribution and awareness metrics with business partners.
Identify new and innovative channels and promotional tactics.
I.
e.
In-app notifications and nudgesWork with a global mentality to help our regional teams implement campaigns internationally where relevant.
Help establish digital benchmarks for campaign performance across channels to guide overall campaign strategies.
Gather and prepare insights via presentations and narrative style communicates that shows findings from initiatives to management and to the broader organization.
Ideal Candidate
Qualifications:
8
years of Demand Generation, Campaign, or Digital Marketing experienceProven track record at driving business results through integrated digital channels Ability to analyze data to make performance improvements and also communicate those insights in an easy-to-understand wayExperience in building marketing plans and recommendations at scale globally across a diverse set of marketing channels.
Ability to navigate large, matrixed organizations and align team members in a consistent direction.
Experience working with and collaborating with leadership across various levels within an organizationTrack record for delivering results under tight deadlinesExceptional organizational skills with thorough attention to detail and experience translating analytical data into information collaborators are able to comprehend.
AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world.
Each of us has a responsibility to drive Equality in our communities and workplaces.
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Learn more about Equality at and explore our company benefits at.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce does not accept unsolicited headhunter and agency resumes.
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500.
For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.
For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Certain roles may be eligible for incentive compensation, equity, benefits.
More details about our company benefits can be found at the following link:
https:
//www.
salesforcebenefits.
com.
SummaryLocation:
California - San Francisco; Illinois - Chicago; New York - New York; Washington - Seattle; Georgia - Atlanta; Texas - AustinType:
Full time.
Estimated Salary: $20 to $28 per hour based on qualifications.
Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe re Salesforce, the Customer Company, inspiring the future of business with AI
Data +CRM.
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world.
If you believe in business as the greatest platform for change and in companies doing well and doing good you ve come to the right place.
Are you interested in generating business impact for one of Salesforce's fastest growing business units? The Small Business Global Demand Generations Campaigns team is looking for a Senior Marketing Manager to support the development and execution of our growing Salesforce Starter and Pro self-service marketing motion!This role will be responsible for helping grow awareness, product acquisition, and adoption to drive new customer logos for this emerging business.
You will be responsible for partnering cross-functionally to help develop integrated campaigns strategies, including tactical recommendations and execution with an emphasis on cross-channel and scalable demand generation promotions, audience targeting, as well as helping to test and experimenting new and innovative channels and go-to-market tactics.
This person and team will be held to high marketing standards including clear communication and documentation of our campaigns plans, clear articulation of goals, and dedicated measurement of return on investment.
A successful candidate will work with global collaborators across product, sales, and marketing to dive deep in an effort to understand our SMB audience, and implement high-engaging campaigns that keep our customers and prospects best-interest in mind.
A crucial aspect of this role is effective collaboration across matrixed organizations that support our business and a deep understanding of data and analytics.
The ideal candidate should have a proven track record in delivering results through integrated marketing strategies from top-of-funnel engagement and acquisition, to multi-channel nurture, and up-sell/cross-sell tactics.
This role involves using actionable insights from data to inform planning, develop innovative marketing strategies aligned with the evolving business, to drive business outcomes on a global level.
ResponsibilitiesResponsible for working with SMB Marketing team members to help develop and contribute to a digital engagement and acquisition strategy motivated by various content/asset types, optimize and test across various digital channels, and deliver results that support SMB pipeline goals.
Activate demand generation tactics across the digital funnel including email marketing, display, content syndication, paid social, etc.
Track performance of activations to provide data-backed insights to optimize programs, budgets, and find new opportunity areas.
Define and develop mechanisms for sharing metrics and reporting for all campaigns including lead generation, pipeline contribution and awareness metrics with business partners.
Identify new and innovative channels and promotional tactics.
I.
e.
In-app notifications and nudgesWork with a global mentality to help our regional teams implement campaigns internationally where relevant.
Help establish digital benchmarks for campaign performance across channels to guide overall campaign strategies.
Gather and prepare insights via presentations and narrative style communicates that shows findings from initiatives to management and to the broader organization.
Ideal Candidate
Qualifications:
8
years of Demand Generation, Campaign, or Digital Marketing experienceProven track record at driving business results through integrated digital channels Ability to analyze data to make performance improvements and also communicate those insights in an easy-to-understand wayExperience in building marketing plans and recommendations at scale globally across a diverse set of marketing channels.
Ability to navigate large, matrixed organizations and align team members in a consistent direction.
Experience working with and collaborating with leadership across various levels within an organizationTrack record for delivering results under tight deadlinesExceptional organizational skills with thorough attention to detail and experience translating analytical data into information collaborators are able to comprehend.
AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world.
Each of us has a responsibility to drive Equality in our communities and workplaces.
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Learn more about Equality at and explore our company benefits at.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce does not accept unsolicited headhunter and agency resumes.
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500.
For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.
For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Certain roles may be eligible for incentive compensation, equity, benefits.
More details about our company benefits can be found at the following link:
https:
//www.
salesforcebenefits.
com.
SummaryLocation:
California - San Francisco; Illinois - Chicago; New York - New York; Washington - Seattle; Georgia - Atlanta; Texas - AustinType:
Full time.
Estimated Salary: $20 to $28 per hour based on qualifications.
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