Senior Manager - Digital Marketing Activation
Who is Georgia-Pacific? Watch to find out!
Sr. Manager Digital Platform Activation
We are currently seeking a Sr. Manager Digital Platform Activation for the team in Atlanta, GA. This position will act as the business owner for owned digital platforms and the Georgia-Pacific consumer database (internally called Consumer Data Driven Marketing or CDDM). This role will lead strategy, activation and measurement of these consumer data-driven marketing efforts across brands with support from the internal capability teams and external agency partners. This position reports to the Director of Media and Marketing Technology.
A Day In The Life Typically Includes:
Act as a change agent for Consumer Data-Driven marketing efforts, crafting vision through execution of program.
Act as the business owner for digital platforms such as Sitecore, Silverpop and consumer database.
Lead brand strategic planning and experience design for use of owned channels, understand overall business implications, and represent marketing needs for all requirements, insights and recommendations.
Develop frameworks and operating principles for brand owned channels (websites, email, etc), taking into consideration business requirements and technical architecture.
Lead data acquisition strategy to grow known and unknown 1st party data, as supported by media and consumer promotions teams.
Support data activation management and governance, in partnership with internal governance and IT teams, to ensure the right data is being used the right way at the right price.
Provide strategic support to brand teams in how to leverage full Consumer Data Driven Marketing (CDDM) capabilities in brand activation across platforms.
Leverage technology, data science and analytics to identify areas for improvements and drive implementation of these strategies and innovations into actionable marketing campaign
Collaborate with internal partners and external agencies to activate and measure plans.
Provide knowledge share on CDDM activations.
Develop long term CDDM experimentation plan that delivers on objectives.
Own management of how PII is collected, maintained and analyzed.
Manager of email marketing manager and external agency support.
What You Will Need:
Required
Qualifications:
Bachelor's degree in marketing, digital communications, IT or equivalent.
7
years progressive digital channel marketing (customer acquisition, lifecycle, brand, retention)
5
years of email marketing experience
Experience working with cross functional teams
Proficiency in marketing automation technology and analytics tools
Experience in IT architecture design, database management systems and systems integration in multi-platform environments.
What May Put You Ahead?
Preferred
Qualifications:
CPG experience
Retail or shopper marketing experience
Marketing analytics knowledge
Silverpop ESP
Sitecore CMS
Other: Google Analytics, DMP, SQL and Tableau
Knowledge-Skills-Abilities:
Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations.
Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and company
Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility.
Develop relationships with internal customers (brands, shopper marketing, eCommerce) and capabilities to understand their value, contributions and profitably anticipate their needs.
Ability to apply subject matter expertise of digital and data-driven marketing to manage projects from concept to completion.
Strong background in analyzing data, A/B testing and segmentation.
Act with humility and respect.
Possesses strong written and verbal communication, project management and presentation skills.
Work For GP?
culture that places top priority on integrity and compliance
Opportunity for career growth at one of the largest, financially stable companies in the world
Encouragement to challenge the status quo and share knowledge
Responsibilities and rewards based on contributions
Continued company growth due to reinvesting 90% of our earnings
Competitive pay and benefits that help you manage your personal and financial wellness
Want to learn more about Georgia-Pacific?
We're part of your everyday life. From the walls of your home to the Dixie plates on your table, the boxes at your local grocery store or the Quilted Northern in your bathroom, there's a good chance a Georgia-Pacific product is nearby. We need people like you: People who can help us make life's simple necessities better.
Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of tissue, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals. Our familiar consumer brands include: Quilted Northern , Angel Soft , Brawny , enMotion , Sparkle , Mardi Gras , and Vanity Fair , as well as the Dixie brand of disposable cups, plates and cutlery. Its Harmon subsidiary is among the world's largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly.
Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.
This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Sr. Manager Digital Platform Activation
We are currently seeking a Sr. Manager Digital Platform Activation for the team in Atlanta, GA. This position will act as the business owner for owned digital platforms and the Georgia-Pacific consumer database (internally called Consumer Data Driven Marketing or CDDM). This role will lead strategy, activation and measurement of these consumer data-driven marketing efforts across brands with support from the internal capability teams and external agency partners. This position reports to the Director of Media and Marketing Technology.
A Day In The Life Typically Includes:
Act as a change agent for Consumer Data-Driven marketing efforts, crafting vision through execution of program.
Act as the business owner for digital platforms such as Sitecore, Silverpop and consumer database.
Lead brand strategic planning and experience design for use of owned channels, understand overall business implications, and represent marketing needs for all requirements, insights and recommendations.
Develop frameworks and operating principles for brand owned channels (websites, email, etc), taking into consideration business requirements and technical architecture.
Lead data acquisition strategy to grow known and unknown 1st party data, as supported by media and consumer promotions teams.
Support data activation management and governance, in partnership with internal governance and IT teams, to ensure the right data is being used the right way at the right price.
Provide strategic support to brand teams in how to leverage full Consumer Data Driven Marketing (CDDM) capabilities in brand activation across platforms.
Leverage technology, data science and analytics to identify areas for improvements and drive implementation of these strategies and innovations into actionable marketing campaign
Collaborate with internal partners and external agencies to activate and measure plans.
Provide knowledge share on CDDM activations.
Develop long term CDDM experimentation plan that delivers on objectives.
Own management of how PII is collected, maintained and analyzed.
Manager of email marketing manager and external agency support.
What You Will Need:
Required
Qualifications:
Bachelor's degree in marketing, digital communications, IT or equivalent.
7
years progressive digital channel marketing (customer acquisition, lifecycle, brand, retention)
5
years of email marketing experience
Experience working with cross functional teams
Proficiency in marketing automation technology and analytics tools
Experience in IT architecture design, database management systems and systems integration in multi-platform environments.
What May Put You Ahead?
Preferred
Qualifications:
CPG experience
Retail or shopper marketing experience
Marketing analytics knowledge
Silverpop ESP
Sitecore CMS
Other: Google Analytics, DMP, SQL and Tableau
Knowledge-Skills-Abilities:
Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations.
Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and company
Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility.
Develop relationships with internal customers (brands, shopper marketing, eCommerce) and capabilities to understand their value, contributions and profitably anticipate their needs.
Ability to apply subject matter expertise of digital and data-driven marketing to manage projects from concept to completion.
Strong background in analyzing data, A/B testing and segmentation.
Act with humility and respect.
Possesses strong written and verbal communication, project management and presentation skills.
Work For GP?
culture that places top priority on integrity and compliance
Opportunity for career growth at one of the largest, financially stable companies in the world
Encouragement to challenge the status quo and share knowledge
Responsibilities and rewards based on contributions
Continued company growth due to reinvesting 90% of our earnings
Competitive pay and benefits that help you manage your personal and financial wellness
Want to learn more about Georgia-Pacific?
We're part of your everyday life. From the walls of your home to the Dixie plates on your table, the boxes at your local grocery store or the Quilted Northern in your bathroom, there's a good chance a Georgia-Pacific product is nearby. We need people like you: People who can help us make life's simple necessities better.
Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of tissue, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals. Our familiar consumer brands include: Quilted Northern , Angel Soft , Brawny , enMotion , Sparkle , Mardi Gras , and Vanity Fair , as well as the Dixie brand of disposable cups, plates and cutlery. Its Harmon subsidiary is among the world's largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly.
Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.
This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
